Digital color cards: Bringing brand color communication to the next level

Nov 25, 2021

Digital color cards: Bringing brand color communication to the next level

In a fast-changing world, consistent colors are essential for brands. However, managing the visual expectation of color can be extremely difficult across the supply chain. What color was approved where and for what type of work? When is a higher deltaE visually acceptable and when is it not? 
In this webinar, we are pleased to welcome Ms. Nazanin Etminan from Beiersdorf to give us an insight into how color is controlled for well-known brands such as Nivea. Learn how digital color cards simplified communication cycles and shortened market launches.  

What you’ll learn
•    Difference between analog and digital color references 
•    Beiersdorf best practices for communicating color through the print production chain 
•    Digital color cards benefits