The perception of color: surprising facts and experiments

Dec 2, 2021

The perception of color: surprising facts and experiments

Is color objective? How is color described in different parts of the world? Can packaging professionals, marketing decision-makers and prepress managers trust their own eyes? Let’s find out! This entertaining webinar by the GMG Academy offers many interesting facts and experiments on topics such as color measurement, color vision and color communication.

The main topics of this webinar:
• How do we see color?
• The importance of light and environment
• Interesting effects of perception